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Ismael Moctezuma was born in 1943 in San Felipe Torres Mocha, Guanajuato Mexico. He became fascinated with broadcasting as a child when his father returned from the US with a radio. After college, he decided to take courses in journalism and entered television broadcasting. When he caught heat for reporting on local politics, he decided to head to Los Angeles, with a letter of recommendation from Televisa and his passport. He initially was unsuccessful at securing a job in Spanish Language television, but after some persistence, he landed a part-time job at KMEX in 1979. He would eventually become a full-time journalist working in KMEX for over 30 years. This pin commemorates his 30-year anniversary with KMEX.
In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.
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overall: 3/4 in x 3/4 in x 1/2 in; 1.905 cm x 1.905 cm x 1.27 cm
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National Museum of American History
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