Color bio panel featuring Dee Brock, the first Dallas Cowboys Cheerleaders director. The Dallas Cowboys Cheerleaders have been cheering the team on since the Cowboys football team inception in 1961 but it wasn't until 1972 that the iconic uniforms were created. With the distinctive uniforms and specialized dance moves, the cheerleaders soon became icons of popular culture producing the first poster to feature cheerleaders in 1977 and appearing in three television shows that same year. They began their international activities in 1978 when the NFL wanted to promote American football abroad and they chose the cheerleaders as their ambassadors. Their show group travels the world demonstrating their Texas spirit and pride in their football team and their country.
A decidedly American invention, cheerleading has its origins in sports and education. Beginning as early as 1877, fans organized cheers in the stands at Princeton football games but it was not until the 1930s when Gussie Nell Davis, a physical education teacher at Greenville High in Texas saw the need to involve girls in physical activity. Participation in organized sports was not readily available to girls at this time - the Flaming Flashes and later the Kilgore Rangerettes of Kilgore College in Texas, both organized by Davis, provided a sense of unity and empowerment through athleticism. Until Title XI cheerleading was among the few sports that provided opportunities for women.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.