Breast Cancer Awareness Campaign

Breast Cancer Awareness Campaign

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Description
This pledge card is an example of the cards the Estée Lauder cosmetic company distributed at make-up counters to raise awareness about breast cancer. In 1992, the company used the power of its global brand to launch a campaign to bring attention to breast cancer. The company’s use of the pink ribbon helped to popularize pink ribbons as a symbol of concern about breast cancer.
A pink enamel ribbon pin is pinned to the top of the card. Text on front of card reads "THE BREAST CANCER RESEARCH FOUNDATION, sponsored by ESTEE LAUDER, CLINIQUE, PRESCRIPTIVES, and ORIGINS is committed to increasing awareness and raising money for breast cancer research." Inside the card is a list of the institutions that the donation will support.
Location
Currently not on view
Object Name
card
date made
1993
place made
United States
Associated Place
China
Physical Description
enamel, metal (pin material)
paper (card material)
Measurements
overall (closed): 9 cm x 6.9 cm x 1.1 cm; 3 17/32 in x 2 23/32 in x 7/16 in
overall (open): 17.5 cm x 6.9 cm x 1.1 cm; 6 7/8 in x 2 23/32 in x 7/16 in
ID Number
2018.0232.02
accession number
2018.0232
catalog number
2018.0232.02
Credit Line
Estee Lauder Companies Archives
See more items in
Work and Industry: Philanthropy
Data Source
National Museum of American History
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