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Scarf made by Rookie Skateboards

Scarf made by Rookie Skateboards

Usage conditions apply
Description (Brief)
Black acrylic scarf with red and white stripes on outer edge and 'Rookie Skateboards' in red down the center. Rookie skateboards, a company owned and operated by women was founded in New York City in 1996 by Jung Kwan, Elska Sandor and Catherine Lyons supplying skate gear and fashion specifically to women. The entrepreneurial skaters were tired of wearing clothes designed for women by men. Sandor explained, ''All the designs made for girls were being made by guys, so you either end up with something that was either porn or really cutesy.'' Skirts, form fitted pants and comfortable shirts became Rookies signature look along with the ‘no pink’ mantra. Rookie was often heralded for having both their boards and apparel manufactured in the United States but after 911 they struggled, due to their close proximity to ground zero, and began manufacturing their goods in Canada. Catering to street skaters in their urban New York City setting, Rookie sponsored some of the best pro street skaters of the era - Sean Kelling, Tino Razo and Jamie Reyes to name a few. No longer in business, Rookie left their mark on the NYC skate scene and continue to influence the skate market which has fostered its relationship with the growing number of female skaters.
Currently not on view
Object Name
scarf, skateboarding
Physical Description
fabric, acrylic (overall material)
overall: 51 1/2 in x 7 3/4 in; 130.81 cm x 19.685 cm
ID Number
accession number
catalog number
See more items in
Culture and the Arts: Sport and Leisure
Sports & Leisure
Data Source
National Museum of American History
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