Public Television Development Techniques Station Comparison Reports

Public Television Development Techniques Station Comparison Reports

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This booklet includes a set of benchmarking reports created by Target Analysis Group for public television fundraising. Target Analysis Group analyzed and provided comparative financial data to clients at public television stations to use in developing their fundraising plans. The practice of measuring one’s performance against an industry standard is known as benchmarking.
Charles (Chuck) Longfield, the founder of Target Analysis Group and Target Software, Inc., helped pioneer the practice of benchmarking in public broadcast stations’ fundraising. Starting in the late 1970s, Longfield built software systems and conducted research to enhance nonprofits’ fundraising capabilities and donor data management systems. Around 2007, Blackbaud, a business providing software and data management to nonprofit organizations, acquired his companies and Longfield became Blackbaud’s chief data scientist until his retirement.
In addition to his work in the fundraising industry, Longfield helped to develop the Case-Schiller home price index. He is a philanthropist in his own right, with a focus on education.
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United States: Massachusetts, Cambridge
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paper; plastic (overall material)
overall: 21.5 cm x 28 cm x 1.07 cm; 8 15/32 in x 11 1/32 in x 13/32 in
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Charles Longfield
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Work and Industry: Philanthropy
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National Museum of American History
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