The museum is open Fridays through Tuesdays 11 a.m. to 4 p.m. Free timed-entry passes are required. Review our latest visitor safety guidelines.

Public Television Development Techniques Station Comparison Reports

Public Television Development Techniques Station Comparison Reports

<< >>
Usage conditions apply
Downloads
Description
This booklet includes a set of benchmarking reports created by Target Analysis Group for public television fundraising. Target Analysis Group analyzed and provided comparative financial data to clients at public television stations to use in developing their fundraising plans. The practice of measuring one’s performance against an industry standard is known as benchmarking.
Charles (Chuck) Longfield, the founder of Target Analysis Group and Target Software, Inc., helped pioneer the practice of benchmarking in public broadcast stations’ fundraising. Starting in the late 1970s, Longfield built software systems and conducted research to enhance nonprofits’ fundraising capabilities and donor data management systems. Around 2007, Blackbaud, a business providing software and data management to nonprofit organizations, acquired his companies and Longfield became Blackbaud’s chief data scientist until his retirement.
In addition to his work in the fundraising industry, Longfield helped to develop the Case-Schiller home price index. He is a philanthropist in his own right, with a focus on education.
Location
Currently not on view
Object Name
report
date made
1994
place made
United States: Massachusetts, Cambridge
Associated Place
China
Physical Description
paper; plastic (overall material)
Measurements
overall: 21.5 cm x 28 cm x 1.07 cm; 8 15/32 in x 11 1/32 in x 13/32 in
ID Number
2018.0236.02
accession number
2018.0236
catalog number
2018.0236.02
Credit Line
Charles Longfield
See more items in
Work and Industry: Philanthropy
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Comments

Add a comment about this object