Wildroot Hair Dressing, New Formula

Description:

The indications or uses for this product as provided on its packaging:

Directions: Squeeze a little Wildroot Hair Dressing into one hand. Rub hands together and apply to wet or dry hair. Massage vigorously.

The Wildroot Company of Buffalo, New York originally trademarked Wildroot hair tonic in 1920 and sold it in bottles. The product was marketed mainly to women, both to use on their own hair and to buy for their husbands. Early advertising claimed the hair tonic would cure dandruff, prevent balding, and produce thick, lustrous hair. In 1959 Wildroot sold its concerns to Colgate-Palmolive, and in 1962 the product was repackaged in a “new formula” and sold in a tube. The tag line "Grooms Clean as a Whistle, Quick as a Wink" introduced the new tube formula Wildroot. Advertising copy read, the "long lasting tube formula keeps your hair in place. Maybe your girl will mess up your hair, but not much else will."

Date Made: ca 1962Trademark Date: 1932Brand Purchased Date: 1959

Maker: Colgate-Palmolive Company

Place Made: United States: New York, New York CityAssociated Place: United States: Louisiana, Saint Martinville

See more items in: Medicine and Science: Medicine, Health & Medicine, American Enterprise, Beauty and Hygiene Products: Hair Care and Enhancement, Beauty and Health

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: The Fournet Drugstore Collection

Data Source: National Museum of American History

Id Number: 1985.0475.231Catalog Number: 1985.0475.231Accession Number: 1985.0475

Object Name: hair dressinghair care productObject Type: Cosmetics

Physical Description: cardboard (packaging material)metal (container material)Measurements: overall: 1 3/4 in x 6 7/8 in x 1 1/2 in; 4.445 cm x 17.4625 cm x 3.81 cm

Guid: http://n2t.net/ark:/65665/ng49ca746a0-dd95-704b-e053-15f76fa0b4fa

Record Id: nmah_209524

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