Toni Home Permanent

Toni Home Permanent

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Usage conditions apply
Currently not on view
Object Name
permanent wave kit
hair care product
Object Type
Toni Company
place made
United States: Minnesota, Saint Paul
Physical Description
cardboard (packaging material)
overall: 7 1/2 in x 3 5/8 in x 1 1/8 in; 19.05 cm x 9.2075 cm x 2.8575 cm
ID Number
accession number
catalog number
Credit Line
Gift of Alan & Elaine Levitt
See more items in
Medicine and Science: Medicine
Health & Medicine
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
Data Source
National Museum of American History
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I remember my aunt insisting on giving me a Toni Home Perm when I was 12 years old. My cousin's was done first then while she waited my aunt started on mine. Afterwards we both had beautiful tight curls (sort of like a poodle perm) and everyone commented we looked like twins. LOL
What drove this product into prominence was the advertising line Which Twin Has the Toni? The ads were created by Sam Fogel. The last two letters may be reversed, as it has been 57 years since I last saw him. At the time (1965) Sam was head of Goodwin-Ellis Advertisig Agency in Vancouver, and subsequently moved th head Dairyland’s (Fraser Valley Milk Producers’ Association) Advertising Department. He taught Advertising to broadcast students at BCIT in Burnaby, British Columbia, where I was his student.
My aunt was a hairdresser (she died 5 years ago at the age of 101) and gave me Toni Permanents when I was a little girl. Since my name is Toni she gave me her Toni Permanent Company doll. I was wondering if you had one in your collection? She has red hair and her original outfit.

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