Halo Shampoo

Halo Shampoo

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Description
In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double-your-money back guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s, the product jingle, "Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
While the Halo bottle retained its distinctive shape, at the end of 1954, Colgate-Palmolive introduced this new blue, white, and gold packaging. In 1956, their ads claimed they were "America’s #1 Selling Shampoo."
Location
Currently not on view
Object Name
shampoo
hair care product
Object Type
Cosmetics
date made
ca 1955
product launch date
1938
packaging change date
1954
maker
Colgate-Palmolive Company
place made
United States: New Jersey, Jersey City
associated place
United States: Louisiana, Saint Martinville
Physical Description
cardboard (packaging material)
glass (container material)
plastic (container material)
paper (container material)
Measurements
overall, box: 5 3/4 in x 2 1/2 in x 1 7/8 in; 14.605 cm x 6.35 cm x 4.7625 cm
overall, bottle: 5 1/2 in x 2 1/2 in x 1 3/4 in; 13.97 cm x 6.35 cm x 4.445 cm
ID Number
1985.0475.187
accession number
1985.0475
catalog number
1985.0475.187
Credit Line
The Fournet Drugstore Collection
subject
Hair Care Products
See more items in
Medicine and Science: Medicine
Health & Medicine
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
Hair Care Products
Data Source
National Museum of American History
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Comments

I loved Halo Shampoo as I had long brown hair that was soft and so shiny after shampooing my hair. I loved the smell it was so clean and fresh. I wish it could be put back on the shelves.
For some reason, last night I was thinking of how my mother would wash our hair (5 daughters) at the kitchen sink and tried to remember the name of the shampoo. I wasn't sure until I googled Halo that I had it right. When we were out of shampoo she washed our hair with Tide in water. When she could, she rinsed our hair with a cider vinegar and water solution.
I remember the halo jingle and sing it on the phone sometimes. I was surprised that it was made of unique ingredients.
Of all things...today I bought a hand sanitizer, called Slate. Using it the first time, I was taken back to the 50’s when mom washed my hair with Halo shampoo. The wonderful fragrance cannot be forgotten. In the summertime, she would wash my hair, and send me outside to ride my bike so my hair would dry. I can remember the breeze would pleasantly blow through my smelling senses instilling a fragrant to never be forgotten. Wish they could come back with shampoo with the exact ingredients.
I loved Halo shampoo and would love to see it reborn again with the exact same formula with the same beautiful intoxicating fragrance.
My dad had the recording of Frank sinatra singing this. Halo, everybody Halo, Halo is the shampoo that glorifies your hair. So Halo shampoo Halo.
My mother, Rhea Louise Pyland, died recently. In the obituary, I was surprised to read that she was the original Halo Shampoo girl. I have no idea how to find a picture of this magazine ad page.
Hi there! That’s amazing! Have you considered contacting the public relations department at Colgate? They may be able to help as I am sure they keep a file of their ad campaigns thru the years. Their website has a lot of contact info and they are headquartered in NYC. I hope you find a copy! That would be a cool thing to have! Good luck!
My grandfather - Joe Rines - wrote the jingle for Colgate-Palmolive's HALO Shampoo. He also wrote the jingle for Ajax (... the foaming cleanser; wash the dirt right down the drain!) He was a Boston-based bandleader in the 30's - moving to New York by 1938 and broadcasting his Saturday night band from the top of the St. Regis Hotel.
What did it smell like? Lots of people mention the wonderful smell but no one has described it. Can you? I think my grandmother might have used it.
My grandmother would sing this jingle to me at times.
I remember the bottles were glass and would be very slippery when wet! Loved the smell.
My father would sing the jingle to me all the time.
I am Black and a Baby Boomer, but I remember my Grandmother had bottles of Halo, and I would see it at stores, when I was a child. I wish it would come back also. Where can I find some?
Did they also claim it didn't sting your eyes and make you cry?
I so miss this shampoo, my Mom and I were just remembering how it smelled so good and how well it cleansed our scalp and hair. bring it back !!!!
I found it once at the 99cent store in Rohnert Park, CA last summer. I'm only in my 30s so I had no idea about Halo. When I used it, I loved it! The other day I was metal detecting by an old river. I came across a 1938 Halo bottle with the cap. I been researching about Halo ever since. I'm about to put the vintage bottle up for sale soon.
This shampoo is still manufactured and availble in India. Like many multi-national companies, a lot of brands are killed in some markets but flourish in other markets. You may be able to find it in Indian stores in the US or can order online. It is quite cheap even as per Indian standards. A 1 litre bottle costs less than $3. A lot of other old American brands are still available in other countries. I just found that Forhans toothpaste is still available in Italy and Pakistan.
I like halo shampoo from my childhood.
Our strongest memory is our sense of smell. Mom always bought Halo and I have no trouble recognizing the fragrance. I, too, would like to have it available again. My frizzy hair wasn't frizzy when I was a child. No doubt one of the reasons it was so good was the ingredients left out.
I LOVED Halo Shampoo better than any I have ever used, and end up throwing away many crappy brands I purchase these days. This product was luxurious and worked better on my hair type (frizzy) than anything. With it so popular, I don't understand why it was discontinued. The blue was the best and it smelled wonderful. Are there ANY bottles left in any warehouses that can be purchased, or would it be possible to recreate this with our own ingredients? Surely, if not being produced, the patent is no longer applicable and it can be re-marketed. Please tell me I can get some somewhere. Thank you.
I would like to see a list of ingredients for this vintage Halo shampoo. I wonder if henna was one of the ingredients? I am curious to find a list of the contents.thank you for your help in this matter.c
My mother back then was Lois Everett she was the billboard and commercial model had flowing long red hair would love to see pictures and billboard for halo shampoo we will leave it would be late 40s early 50s she's now 86 years old
"I was born in 1936, so I grew up using Halo Shampoo. I can still remember that pleasant smell. Then when my two little girls came along, I used it on them too. We loved Halo Shampoo!!! I miss that fragrance!"

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