Veg-O-Matic II
Veg-O-Matic II
- Description
- In the 1950s and ‘60s, as home cooks looked for timesaving shortcuts, the popularity of task-specific kitchen gadgets soared. One of the most successful was the Veg-O-Matic, invented by Samuel J. Popeil around 1963. While offering a quick and easy way to cut vegetables into various shapes, the Veg-O-Matic is perhaps best known for ushering in a new era of direct marketing. Popeil’s son, Ron, founded Ronco Inventions and began aggressively selling their products via dramatic demonstrations on late-night television.
- While its name suggests a technologically advanced machine, the Veg-O-Matic is manually operated and made of plastic. Cooks push fruits or vegetables through a steel cutting blade that can be changed to produce various sizes of sliced and cubed pieces. Popeil tirelessly demonstrated the device on television while touting its timesaving potential, ease of use, and versatility. The Veg-O-Matic was one of the first products to feature the red and white “As Seen on TV” logo. Popeil’s commercials became famous for the shouted slogan “It slices! It dices!” a tag line that has become a widely used reference in American popular culture.
- This Veg-O-Matic was donated by Samuel Popeil’s daughter Lisa in 1985, shortly after her father’s death. It dates from about 1963 and originally sold for $7.77.
- Object Name
- Cutter, Food
- cutter, food
- date made
- 1975
- maker
- Popeil Brothers, Incorporated
- place made
- United States: Illinois, Chicago
- place owned; place used
- United States: Illinois, Chicago
- Physical Description
- plastic (overall material)
- aluminum (cutting rings material)
- steel (cutting blades material)
- ID Number
- 1986.0222.1A
- accession number
- 1986.0222
- catalog number
- 1986.222.1A
- Credit Line
- The Popeil Family in memory of Samuel J. Popeil
- subject
- Food Processing
- Household Tools and Equipment
- Kitchen utensils
- Patented
- Plastics
- Business
- Invention
- See more items in
- Cultural and Community Life: Domestic Life
- FOOD: Transforming the American Table 1950-2000
- Exhibition
- Food: Transforming the American Table
- Exhibition Location
- National Museum of American History
- Data Source
- National Museum of American History
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Comments
I have an original from the 60‘s. It was my mother‘s.. I still use it to cut fries and some veggies. Just some fine sharpening over the years. Still works great!
barry harkless
Wed, 2018-12-12 08:37
"My wife has a cabinet that holds items she received years ago,old and new.While trying to pull something out of the cabinet,this box came out. And its a original veg-o-matic on the top of the box is 7.77. Our first remark was " what the heck us this? " It is new and still in the box with the orange paperwork inside explaining the product and some receipes.My wife remembers it but not the part why she hadn't used it,"
Mark Benjamin
Tue, 2015-03-17 13:00
Cory Salisbury
Tue, 2019-02-19 12:28