Brevinor Oral Contraceptive

Brevinor Oral Contraceptive

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Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Syntex Pharmaceutical Company of Maidenhead, England, manufactured this Brevinor brand oral contraceptive during the late 20th century. The purple cardboard container features an image of a rose on the exterior. The folded container opens to reveal 21 blue tablets arranged in a racetrack pattern with the day of the week above each pill on the lower half. The upper half of the insert contains detailed instructions on how to take the Brevinor tablets. The packet also includes information about Brevinor in a paneled comic-style fold-out page.
Currently not on view
Object Name
contraceptive, oral
date made
ca 1980
Syntex Pharmaceuticals Ltd.
place made
United Kingdom: England, Maidenhead
Physical Description
paper (container material)
plastic (container material)
norethisterone B.P., 0.5 mg. (drug active ingredients)
ethinyloestradiol B.P., 0.035 mg. (drug active ingredients)
overall: 15 cm x 6.3 cm x 5 cm; 5 7/8 in x 2 1/2 in x 1 15/16 in
overall: 3/8 in x 6 in x 2 5/8 in;.9525 cm x 15.24 cm x 6.6675 cm
ID Number
catalog number
nonaccession number
Credit Line
Syntex Corporation, Syntex Corporate Archives
Birth Control/Contraception
Women's Health
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History
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