Neon-glow lamps were invented in 1921 and novelty electrodes in a variety of shapes that glowed red-orange were added a decade later. A GOP-elephant shape, available since the 1940s, was featured in this bulb sold by duro-lite during the 1968 presidential campaign. The packaging on this 3-watt Republican-themed bulb and its Democratic counterpart promoted many reasons to purchase this item: “Support your Political Party with this authentic mascot that lights up in full glory. . . . Makes ideal night light, especially for children’s room. . . . Cozy, warm effect enhances room atmosphere in den, recreation room. A most unusual conversation piece.”
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