The Johnny Horizon Program was established by the U.S. Department of the Interior in the early 1970s to increase environmental awareness and encourage people to work together to improve and protect the environment. “Johnny Horizon” was a symbolic figure of a concerned citizen who wanted to help clean up America as it approached its 200th birthday in 1976. His slogan was “This Land is Your Land—Keep it Clean.”
This sticker was one of a variety of educational materials from the “Johnny Horizon” program distributed to schools and communities throughout the country.
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