Badge, Dwight Eisenhower, 1952

Badge, Dwight Eisenhower, 1952

Usage conditions apply
Downloads
Description
“I Like Ike” is one of the most memorable campaign slogans in American history. It was based on the nickname of Dwight Eisenhower who became famous not as a politician but as a military leader. A five-star general, Eisenhower’s role as the Supreme Commander of the Allied Forces in Europe during World War II made him an attractive post-war candidate to both Republicans and Democrats. Each party tried to convince him to become their presidential nominee in 1952. The Republican “Draft Eisenhower” movement gained momentum using the “I Like Ike” slogan months before Eisenhower officially agreed to contend for the party’s nomination.
The slogan appeared on a wide variety of campaign items. It was also heard in the most frequently run television ad of Eisenhower’s campaign. The soundtrack for an animated ad, produced by the Disney Studios, included a jingle with this chorus:
“You like Ike, I like Ike, everybody likes Ike for President.
Bring out the banners, beat the drums, we'll take Ike to Washington.”
The majority of voters did like him—Eisenhower defeated his Democratic opponent Adlai Stevenson twice, in 1952 and 1956.
“I Like Ike” is one of the most memorable campaign slogans in American history. It was based on the nickname of Dwight Eisenhower who became famous not as a politician but as a military leader. A five-star general, Eisenhower’s role as the Supreme Commander of the Allied Forces in Europe during World War II made him an attractive post-war candidate to both Republicans and Democrats. Each party tried to convince him to become their presidential nominee in 1952. The Republican “Draft Eisenhower” movement gained momentum using the “I Like Ike” slogan months before Eisenhower officially agreed to contend for the party’s nomination.
The slogan appeared on a wide variety of campaign items. It was also heard in the most frequently run television ad of Eisenhower’s campaign. The soundtrack for an animated ad, produced by the Disney Studios, included a jingle with this chorus:
“You like Ike, I like Ike, everybody likes Ike for President.
Bring out the banners, beat the drums, we'll take Ike to Washington.”
The majority of voters did like him—Eisenhower defeated his Democratic opponent Adlai Stevenson twice, in 1952 and 1956.
Object Name
Badge
associated person
Eisenhower, Dwight D.
Physical Description
metal, textile (overall material)
Measurements
overall: 7 1/4 in x 3 1/4 in; 18.415 cm x 8.255 cm
ID Number
PL.227739.1952.J01
catalog number
227739.1952.J01
accession number
227739
Credit Line
Ralph E. Becker
subject
Political Campaigns
See more items in
Political and Military History: Political History, Campaign Collection
Government, Politics, and Reform
American Democracy: A Great Leap of Faith
Exhibition
American Democracy
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Comments

Add a comment about this object