Badge, Dwight Eisenhower, 1952
Badge, Dwight Eisenhower, 1952
Usage conditions apply
- Description
- “I Like Ike” is one of the most memorable campaign slogans in American history. It was based on the nickname of Dwight Eisenhower who became famous not as a politician but as a military leader. A five-star general, Eisenhower’s role as the Supreme Commander of the Allied Forces in Europe during World War II made him an attractive post-war candidate to both Republicans and Democrats. Each party tried to convince him to become their presidential nominee in 1952. The Republican “Draft Eisenhower” movement gained momentum using the “I Like Ike” slogan months before Eisenhower officially agreed to contend for the party’s nomination.
- The slogan appeared on a wide variety of campaign items. It was also heard in the most frequently run television ad of Eisenhower’s campaign. The soundtrack for an animated ad, produced by the Disney Studios, included a jingle with this chorus:
- “You like Ike, I like Ike, everybody likes Ike for President.
- Bring out the banners, beat the drums, we'll take Ike to Washington.”
- The majority of voters did like him—Eisenhower defeated his Democratic opponent Adlai Stevenson twice, in 1952 and 1956.
- “I Like Ike” is one of the most memorable campaign slogans in American history. It was based on the nickname of Dwight Eisenhower who became famous not as a politician but as a military leader. A five-star general, Eisenhower’s role as the Supreme Commander of the Allied Forces in Europe during World War II made him an attractive post-war candidate to both Republicans and Democrats. Each party tried to convince him to become their presidential nominee in 1952. The Republican “Draft Eisenhower” movement gained momentum using the “I Like Ike” slogan months before Eisenhower officially agreed to contend for the party’s nomination.
- The slogan appeared on a wide variety of campaign items. It was also heard in the most frequently run television ad of Eisenhower’s campaign. The soundtrack for an animated ad, produced by the Disney Studios, included a jingle with this chorus:
- “You like Ike, I like Ike, everybody likes Ike for President.
- Bring out the banners, beat the drums, we'll take Ike to Washington.”
- The majority of voters did like him—Eisenhower defeated his Democratic opponent Adlai Stevenson twice, in 1952 and 1956.
- Object Name
- Badge
- associated person
- Eisenhower, Dwight D.
- Physical Description
- metal, textile (overall material)
- Measurements
- overall: 7 1/4 in x 3 1/4 in; 18.415 cm x 8.255 cm
- ID Number
- PL.227739.1952.J01
- catalog number
- 227739.1952.J01
- accession number
- 227739
- Credit Line
- Ralph E. Becker
- subject
- Political Campaigns
- See more items in
- Political and Military History: Political History, Campaign Collection
- Government, Politics, and Reform
- American Democracy: A Great Leap of Faith
- Exhibition
- American Democracy
- Exhibition Location
- National Museum of American History
- Data Source
- National Museum of American History
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