United Farmworkers Poster

United Farmworkers Poster

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Cesar Estrada Chavez, the founder of the United Farm Workers of America, is one of the most recognized Latino civil rights leaders in the United States. A Mexican American born in Yuma, Arizona, his family lost their small farm in the Great Depression (1930s). Like many Americans, they joined the migration to California and worked for low wages in its great agricultural fields. The agricultural industry in the West was a modern, market-driven phenomenon. In 1965, the United Farm Workers of America, led by Cesar Chavez and Dolores Huerta, began its five-year Delano grape strike against area grape growers for equal wages for foreign workers. Filipino and Mexican Americans who labored in California vineyards were suddenly visible in the eyes of American consumers. The movement to boycott table grapes mobilized students and educated consumers across America. The text on this poster, printed around 1970, describes Chavez's vision of political and economic emancipation for farm workers. La Causa, or The Cause, as it was known among Mexican Americans, was the political and artistic touchstone of the Chicano movement.
Description (Spanish)
César Estrada Chávez, fundador del Sindicato de los Trabajadores Agrícolas de América (UFW, por sus siglas en inglés) es uno de los líderes más reconocidos de los derechos civiles de los latinos en Estados Unidos. Mexicoamericano, nacido en Yuma, Arizona, la familia perdió su pequeña granja durante la Gran Depresión (década de 1930). Al igual que muchos americanos, emigró hacia California para trabajar en los grandes campos agrícolas por un sueldo mínimo. La industria agrícola en el oeste era un fenómeno moderno, regido por el mercado. En 1965, el Sindicato de Trabajadores Agrícolas, conducido por César Chávez y Dolores Huerta, inició la huelga de la uva de Delano, la cual se prolongó durante cinco años, contra los productores de uva en pro de los derechos de paga de los trabajadores migratorios. Como consecuencia, los filipinos y mexicanoamericanos que trabajaban en los viñedos de California adquirieron una repentina presencia ante los ojos de los consumidores americanos. El movimiento de boicot a la producción de uva fresca movilizó a estudiantes y consumidores en toda América. El texto que se observa en este póster, impreso alrededor de 1970, describe la visión política de Chávez acerca de la emancipación política y económica de los trabajadores agrícolas. La Causa, como se la conocía entre los mexicoamericanos, era el pedernal político y artístico del movimiento chicano.
Currently not on view
Object Name
depicted (sitter)
Chavez, Cesar
associated; direct
United Farm Workers
Lithographers and Photoengravers International Union
associated place
United States: California
Physical Description
paper (overall material)
black; blue; brown; white; green (overall color)
overall: 23 in x 17 1/2 in; 58.42 cm x 44.45 cm
ID Number
catalog number
accession number
Credit Line
John A. Armendariz
Reform Movements
Economic Protest
Labor Unions
Migrant Workers
Mexican-Americans and/or Chicanos
Race Relations
Strikes and Boycotts
See more items in
Political and Military History: Political History, Women's History Collection; Political History, Reform Movements Collection
Mexican America
Princeton Posters
Government, Politics, and Reform
Data Source
National Museum of American History
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