The museum is open Fridays through Tuesdays 11 a.m. to 4 p.m. Free timed-entry passes are required. Review our latest visitor safety guidelines.

Sugar Smacks Cereal Premium, “The Superman Time Capsule” Comic Book

Sugar Smacks Cereal Premium, “The Superman Time Capsule” Comic Book

Usage conditions apply
Downloads
Description (Brief)
This miniature comic book featuring Superman was included in boxes of Kellog’s Sugar Smacks Cereal in 1955. It is one of three comics that Kellog’s, a long-time sponsor of the “Adventures of Superman” radio and television programs, provided as premiums that year. “The Superman Time Capsule” was written by Jerry Coleman, with art by Win Mortimer. Sugar Smacks was introduced in 1953, undergoing numerous name changes since that time. It is now known in the U.S. as “Honey Smacks.”
The character of Superman first flew into action in 1938. The costumed superhero was created by Jerry Siegel and Joe Shuster, two Jewish teenagers from Cleveland Ohio, who used, among other things, Classical mythology, philosopher Fredrich Nietzche’s concept of the “uber mensch,” and the era’s popular science fiction and adventure writing, for inspiration.
With his debut in Action Comics #1, Superman became an instant sensation with audiences, inspired by the “Man of Tomorrow’s” virtue and heroics at time when the Nation was slowly emerging from the economic catastrophe of the Great Depression and moving closer to World War.
Born on the doomed planet Krypton, Superman was sent to Earth as a child, where our world’s yellow sun granted him extraordinary powers such as flight, super-strength, near-invulnerability, as well as other extraordinary abilities including heat and X-Ray vision. As an adult living in the city of Metropolis, the alien, born Kal-El, protects his identity by assuming the persona of Clark Kent, a “mild-mannered” journalist.
Fighting for “Truth and Justice,” Superman birthed a cultural fascination with superheroes, and has become one of the most recognizable and influential fictional characters in history. In addition to comic books, the character has been explored in all forms of media, including radio, television, and film, and has been used to promote a variety of successful consumer products, educational initiatives and public service campaigns.
Location
Currently not on view
Object Name
Booklet, Cereal Box
Date made
1955
maker
National Comics Publications Inc.
Physical Description
paper (overall material)
ink (overall material)
Measurements
overall: 3 1/2 in x 7 in; 8.89 cm x 17.78 cm
ID Number
1987.0213.119
accession number
1987.0213
catalog number
1987.0213.119
Credit Line
DC Comics, Incorporated
subject
Comics
Superman
Food Culture
See more items in
Cultural and Community Life: Entertainment
Comic Books
Advertising
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Comments

Add a comment about this object