Drene Shampoo, Medium

Drene Shampoo, Medium

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Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.
This bottle, with its bright green and purple label, had a new formula that "silkened the hair." It was produced in the early to mid-1950s.
Currently not on view
Object Name
hair care product
Other Terms
Hair Care Product; Cosmetics
date made
ca 1952-1954
Procter and Gamble
place made
United States: Ohio, Cincinnati
Physical Description
glass (container material)
cardboard (packaging material)
overall, box: 5 1/2 in x 1 3/8 in x 2 7/8 in; 13.97 cm x 3.4925 cm x 7.3025 cm
ID Number
catalog number
accession number
Credit Line
Gift of Procter & Gamble Company
Hair Care Products
See more items in
Medicine and Science: Medicine
Health & Medicine
American Enterprise
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
Hair Care Products
Data Source
National Museum of American History
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Drene must have been produced as late as 1958, as The Life And Legend Of Wyatt Earp were still being sponsored by General Mills as well as Proctor and Gamble products during the period. Drene Shampoo and Gleem Toothpaste were prominently featured during the closing credits as well as Cheerios and Gold Medal Flour.
Yesterday, 26th May 2020. I found a glass bottle while digging in my garden, after I washed it, it has the name Drene in the glass on the bottom of the bottle. I'm pleased to find out what this pretty little bottle was used for.
Coincidentally, I was just digging in my garden and came up with the same little bottle of drene from the 50's and I live near Salisbury - England! Popular stuff that drene. Best wishes to all in the USA.
Does anyone remember an advertisement for "Royal" Drene that went: "Hey Kate, you got yourself a date, guy's at the juke joint; let's not wait. Golly Joe, I can't tonight, just washed my hair and it's a fright!" Didn't occur to me when I was 10 years old or whatever, but it sounds exactly like a conversation between a hooker and her pimp.
Here is the Royal Drene "Kate" commercial available on YouTube. https://www.youtube.com/watch?time_continue=7&v=M5y5pwxelxA&feature=emb_logo
Drene shampoo is one of the sponsors of “The Life And Legend Of Wyatt Earp” and can be seen during the closing credits.

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