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Drene Shampoo, Medium

Drene Shampoo, Medium

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Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.
This bottle, with its bright green and purple label, had a new formula that "silkened the hair." It was produced in the early to mid-1950s.
Currently not on view
Object Name
hair care product
date made
ca 1952-1954
Procter and Gamble
place made
United States: Ohio, Cincinnati
Physical Description
glass (container material)
cardboard (packaging material)
overall, box: 5 1/2 in x 1 3/8 in x 2 7/8 in; 13.97 cm x 3.4925 cm x 7.3025 cm
ID Number
catalog number
accession number
Credit Line
Gift of Procter & Gamble Company
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
American Enterprise
Beauty and Health
Data Source
National Museum of American History
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Does anyone remember an advertisement for "Royal" Drene that went: "Hey Kate, you got yourself a date, guy's at the juke joint; let's not wait. Golly Joe, I can't tonight, just washed my hair and it's a fright!" Didn't occur to me when I was 10 years old or whatever, but it sounds exactly like a conversation between a hooker and her pimp.
Here is the Royal Drene "Kate" commercial available on YouTube.
Drene shampoo is one of the sponsors of “The Life And Legend Of Wyatt Earp” and can be seen during the closing credits.

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