Drene Shampoo, Medium

Description:

Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.

This bottle, with its bright green and purple label, had a new formula that "silkened the hair." It was produced in the early to mid-1950s.

Date Made: ca 1952-1954

Maker: Procter and Gamble

Location: Currently not on view

Place Made: United States: Ohio, Cincinnati

Web Subject: Hair Care Products

Subject:

See more items in: Medicine and Science: Medicine, Health & Medicine, American Enterprise, Beauty and Health, Beauty and Hygiene Products: Hair Care and Enhancement, Hair Care Products

Exhibition:

Exhibition Location:

Credit Line: Gift of Procter & Gamble Company

Data Source: National Museum of American History

Id Number: 1984.0718.107Catalog Number: 1984.0718.107Accession Number: 1984.0718

Object Name: shampoohair care productOther Terms: Hair Care Product; Cosmetics

Physical Description: glass (container material)cardboard (packaging material)Measurements: overall, box: 5 1/2 in x 1 3/8 in x 2 7/8 in; 13.97 cm x 3.4925 cm x 7.3025 cm

Guid: http://n2t.net/ark:/65665/ng49ca746a5-0643-704b-e053-15f76fa0b4fa

Record Id: nmah_688587

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