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Drene Shampoo, Medium

Drene Shampoo, Medium

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Description
Drene shampoo was introduced by Procter & Gamble of Cincinnati, Ohio, in the mid-1930s. It was the first modern synthetic (no soap) shampoo and it marked the company’s entrance into the hair care business. In 1946 and 1947 Procter & Gamble sponsored a variety radio program called Drene Time which featured singing and comedy acts, including the Bickersons, played by Don Ameche and Francis Langford. Procter & Gamble produced Drene in the United States until the 1970s.
This bottle, with its bright green and purple label, had a new formula that "silkened the hair." It was produced in the early to mid-1950s.
Location
Currently not on view
Object Name
shampoo
hair care product
date made
ca 1952-1954
maker
Procter and Gamble
place made
United States: Ohio, Cincinnati
Physical Description
glass (container material)
cardboard (packaging material)
Measurements
overall, box: 5 1/2 in x 1 3/8 in x 2 7/8 in; 13.97 cm x 3.4925 cm x 7.3025 cm
ID Number
1984.0718.107
catalog number
1984.0718.107
accession number
1984.0718
Credit Line
Gift of Procter & Gamble Company
subject
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
American Enterprise
Beauty and Health
Data Source
National Museum of American History
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Comments

Does anyone remember an advertisement for "Royal" Drene that went: "Hey Kate, you got yourself a date, guy's at the juke joint; let's not wait. Golly Joe, I can't tonight, just washed my hair and it's a fright!" Didn't occur to me when I was 10 years old or whatever, but it sounds exactly like a conversation between a hooker and her pimp.
Here is the Royal Drene "Kate" commercial available on YouTube. https://www.youtube.com/watch?time_continue=7&v=M5y5pwxelxA&feature=emb_logo
Drene shampoo is one of the sponsors of “The Life And Legend Of Wyatt Earp” and can be seen during the closing credits.

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