Lady Wildroot Shampoo
Lady Wildroot Shampoo
Previous
Next
Usage conditions apply
- Description
- Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy and advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"
- Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the larger of the two. Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.
- Location
- Currently not on view
- Object Name
- shampoo
- hair care product
- Other Terms
- Cosmetics; Patent Medicines; Drugs; Liquid
- date made
- ca 1950s
- maker
- Wildroot Company
- place made
- United States: New York, Buffalo
- Physical Description
- cardboard (packaging material)
- glass (container material)
- paper (container material)
- plastic (container material)
- Measurements
- overall, box: 6 5/8 in x 4 in x 1 3/4 in; 16.8275 cm x 10.16 cm x 4.445 cm
- overall, bottle: 6 1/4 in x 3 5/8 in x 1 3/8 in; 15.875 cm x 9.2075 cm x 3.4925 cm
- ID Number
- 1980.0698.127
- accession number
- 1980.0698
- catalog number
- 1980.0698.127
- Credit Line
- Gift of Mary E. and Joseph F. Melfi, Jr., Tupper's Drug Store, Summerville, South Carolina
- subject
- Hair Care Products
- See more items in
- Medicine and Science: Medicine
- Hair Care Products
- Beauty and Hygiene Products: Hair Care and Enhancement
- Health & Medicine
- Beauty and Health
- Data Source
- National Museum of American History
Nominate this object for photography.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.
