Love's a Little Cover, Beachy

Love's a Little Cover, Beachy

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Menley & James Laboratories, the proprietary drug division of Smith Kline & French produced the “Love” line of cosmetics from 1969 through 1980. This product, Love’s “A Little Cover” makeup, claimed to add “just an all-over color glow” while letting “your skin shine through.” Love was propelled to popularity through the advertising campaign of Wells, Rich, Green. Love products sought to appeal to young women who were style leaders and trendsetters. The tagline “This is the way Love is in 1969” was intended to appeal to a new generation of consumers, and the product name and package design reflected the youth culture of the 1970s.
Currently not on view
Object Name
Other Terms
Cosmetics; Patent Medicines; Drugs; Liquid
date made
Menley and James
place made
United States: Pennsylvania, Philadelphia
overall: 3 1/2 in x 1 1/2 in; 8.89 cm x 3.81 cm
ID Number
accession number
catalog number
Credit Line
Gift of Robert J. Locurto
See more items in
Medicine and Science: Medicine
Beauty and Hygiene Products: Make-up
Health & Medicine
Beauty and Health
Data Source
National Museum of American History
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