Micronor Oral Contraceptive

Micronor Oral Contraceptive

<< >>
Usage conditions apply
Downloads
Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this Micronor brand oral contraceptive around 1971. The 35 pills are in a DialPak dispenser. When the user turns the dial to dispense the next pill, the wheel in the center displays the next day of the week. The pills are dispensed sideways to accommodate the 35 pills in the cycle.
Location
Currently not on view
Object Name
contraceptive, oral
Other Terms
Contraceptives; Patent Medicines; Drugs; Non-Liquid
date made
ca 1971
maker
Ortho Pharmaceutical Corporation
place made
United States: New Jersey, Raritan
Physical Description
norethindrone, 0.35 mg (drug active ingredient)
plastic (tablet dispenser material)
paper (instructions material)
Measurements
overall: 7.6 cm x 7.2 cm x 1.1 cm; 3 in x 2 13/16 in x 7/16 in
overall: 1/2 in x 3 in x 3 in; 1.27 cm x 7.62 cm x 7.62 cm
ID Number
1982.0531.030
accession number
1982.0531
catalog number
1982.0531.030
Credit Line
Gift of Margaret Sanger Center
subject
Birth Control/Contraception
Women's Health
See more items in
Medicine and Science: Medicine
Health & Medicine
Birth Control
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Note: Comment submission is temporarily unavailable while we make improvements to the site. We apologize for the interruption. If you have a question relating to the museum's collections, please first check our Collections FAQ. If you require a personal response, please use our Contact page.