Halo Shampoo

Halo Shampoo

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Usage conditions apply
In 1938 the Colgate-Palmolive-Peet Company in Jersey City, N.J., introduced Halo, the zero soap shampoo. Their slogan was "Soaping dulls hair, while Halo glorifies it." The product came with a double your money-back-guarantee. Advertisements claimed that the lack of oils and harsh chemicals made the product clean-rinsing and safe for children.
Over the years the Colgate-Palmolive Company used celebrities and program sponsorships to endorse their product. In the 1940s the product jingle,"Halo, Everybody, Halo," was introduced on the radio and early TV. Through the following decades, many celebrities and recording artists, including Frank Sinatra, Peggy Lee, and Eddie Cantor, sang the Halo jingle. Halo was still being sold in the late 1970s.
The Halo bottle did not change much from 1939 into the 1950s. This example dates to that period.
Currently not on view
Object Name
hair care product
Other Terms
Cosmetics; Drugs
date made
Reid Drugstore
Colgate-Palmolive-Peet Company
place made
United States: New Jersey, Jersey City
Physical Description
cardboard (packaging material)
glass (container material)
plastic (container material)
paper (container material)
overall, box: 4 1/8 in x 1 3/4 in x 1 in; 10.4775 cm x 4.445 cm x 2.54 cm
overall, bottle: 3 1/2 in x 1 5/8 in x 1 in; 8.89 cm x 4.1275 cm x 2.54 cm
ID Number
accession number
catalog number
Credit Line
Gift of Blanche E. Reid
Hair Care Products
See more items in
Medicine and Science: Medicine
Health & Medicine
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Hair Care Products
Data Source
National Museum of American History
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Why did they stop making HALO shampoo? It was the best shampoo, and the scent was so clean. My hair used to glisten. It hasn’t done so since Halo left us. I do wish they would bring it back. I have tried hundreds of shampoos since its demise, and none of them are in the same league as Halo.

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