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Early Maidenform Bra

Early Maidenform Bra

This pink Maiden Form brassiere from the early 1930s reflects a shift from flat-chested to more ‘natural’ styles in women’s fashion. New York dressmakers Enid Bissett and Ida Rosenthal began selling brassieres in the early 1920s that gathered in the front to create pockets and support women’s breasts individually. Their bras soon became more popular than their dresses, and Enid and Ida began to manufacture them on a larger scale. The name of their company, Maiden Form, stood in direct contrast to the popular Boyshform brand of binders many women had been wearing to achieve the flat-chested look.
Currently on loan
Object Name
Object Type
Upper Body
date made
place made
United States: New York, New York City
Physical Description
cotton (overall material)
silk (overall material)
end to end: 29 in; 73.66 cm
ID Number
patent number
accession number
catalog number
Credit Line
Gift of Maidenform, Inc.
See more items in
Cultural and Community Life: Costume
Clothing & Accessories
American Enterprise
Data Source
National Museum of American History
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