Frazer Radiator Emblem

Frazer Radiator Emblem

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This radiator emblem belonged to a Frazer automobile, the line of cars built by the Kasier-Frazer Corporation of Willow Run, Michigan from 1946-1951 that came in a variety of models. The emblem represents the Scottish clan Fraser (Frazer) coat of arms. The blazon of arms is Quarterly, 1st and 4th Azure, three fraises Argent, 2nd and 3rd Gules, three antique crowns. In layman’s terms, the radiator emblem has a shield in four sections with three white flowers on a blue field in the upper left and lower right, and three red crowns on a silver field on the upper right and lower left. The crest of the coat-of-arms is a left facing buck’s head, with the motto “Je Suis Pret” (I am ready) on a banner at the bottom.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
Other Terms
emblem, radiator; Road; Automobile
ID Number
accession number
catalog number
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History
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