Pontiac Radiator Emblem

Pontiac Radiator Emblem

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This radiator emblem belonged to a Pontiac automobile manufactured by the Oakland Motor Car Company of Pontiac, Michigan from 1926 until around 1931. The emblem consists of two adjoined bronze coins, the first bearing a profile image of Chief Pontiac, with the text “Pontiac/Chief of the Sixes” framing the image. The second coin has a wreathed border with the text “Product of General Motors” in raised lettering. "Chief of the Sixes" was Oakland's initial motto when it began producing the first Pontiac Six in 1926. In 1932 General Motors established the Pontiac Motor Division, replacing Oakland. Pontiac operated as a General Motors brand until 2010.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblems is part of the collection that was donated by Hubert G. Larson in 1964.
Object Name
emblem, radiator
Other Terms
emblem, radiator; Road; Automobile
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Road Transportation
America On The Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
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