The museum is open Fridays through Tuesdays 11 a.m. to 4 p.m. Free timed-entry passes are required. Review our latest visitor safety guidelines.

Beacon Radiator Emblem

Beacon Radiator Emblem

Usage conditions apply
Downloads
Description
This radiator emblem belonged to an Ace model automobile that was manufactured by the Continental Automobile Company of Grand Rapids, Michigan during 1933 and 1934. The Continental Motors Corporation manufactured a variety of engines for numerous automobile manufacturers during the early 20th century. In 1932 Continental Motors took over the De Vaux-Hall Company and produced the Continental-De Vaux brand automobile. In 1933 the Continental Automobile Company began to produce their own vehicles. Three models were produced at three different price points, the budget ($395) Beacon, the mid-range ($510) Flyer, and the high-end ($816) Ace. The curved emblem has a blue background and reads “BEACON” in silver lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR.325528.023
accession number
260303
catalog number
325528.023
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History
Nominate this object for photography.   

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.

Comments

Add a comment about this object