Windsor White Radiator Emblem

Windsor White Radiator Emblem

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This Windsor brand automobile was manufactured by the Moon Motor Car Company of St. Louis, Missouri from 1929 until 1930. Windsor operated as a subsidiary of Moon from 1929-1930, and produced the White Prince of Windsor starting in January of 1929. The automobile marketed as the White Prince of Windsor originally used the coat of arms of the Prince of Wales to evoke a sense of royalty, but after objections from Buckingham Palace, the logo was modified. The black emblem has a silver rim with a helmeted crest, white shield, a green strip and a gold Pegasus. Below the shield reads “Windsor.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
Other Terms
emblem, radiator; Road; Automobile
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History
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