Willys Six Radiator Emblem

Willys Six Radiator Emblem

Usage conditions apply
This radiator emblem belonged to a Willys Six automobile manufactured by the Willys Corporation of Toledo, Ohio during the 1930s. In 1907 John North Willys, an automobile dealer, became a partner in the Overland Automotive Division of the Standard Wheel Company. The history of the Willys company is complicated, emblematic of the many merges and separations that occurred among automobile companies during the early 1900s, but in general the Willys Corporation was founded by John North Willys to produce Willys, Willys-Overland, and Willys-Knight vehicles. A variety of Willys automobiles with six-cylinder engines had been manufactured since 1909, but the “Willys Six” model that this radiator emblem likely belonged to was produced from 1930 until 1933. This emblem has a black enamel background with the white text “WILLYS” above a gold number “6.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Object Name
emblem, radiator
Other Terms
emblem, radiator; Road; Automobile
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Road Transportation
America On The Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History
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