Rauch & Lang Radiator Emblem

Description:

This Rauch & Lang radiator emblem belonged to a vehicle manufactured by Rauch & Lang, Incorporated of Chicopee Falls, Massachusetts between 1920 and 1928. Originally founded in 1905 in Cleveland, Ohio, Rauch & Lang was one of the larger manufacturers of electric vehicles in the United States. When the company moved to Chicopee Falls in 1920, its production was shifted taxicabs, while still producing some electric versions, the passing years saw the focus change to gasoline vehicles. This black emblem reads “RAUCH & LANG, INC./R & S/CHICOPEE FALLS, MASS., U.S.A.” in silver lettering.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.

Location: Currently not on view

See more items in: Work and Industry: Transportation, Road, Radiator Emblems, Transportation, Road Transportation

Exhibition:

Exhibition Location:

Credit Line: Hubert G. Larson

Data Source: National Museum of American History

Id Number: TR.325528.199Accession Number: 260303Catalog Number: 325528.199

Object Name: emblem, radiatorOther Terms: emblem, radiator; Road; Automobile

Guid: http://n2t.net/ark:/65665/ng49ca746a6-7de5-704b-e053-15f76fa0b4fa

Record Id: nmah_840390

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