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DeVaux Motors Company Radiator Emblem

DeVaux Motors Company Radiator Emblem

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Description
This radiator emblem belonged to a De Vaux automobile that was manufactured by the De Vaux-Hall Motors Company of Grand Rapids, Michigan in 1931. The car was powered by a six cylinder engine, and came in five body types, selling from $545 to $795. The Depression of 1931 proved disastrous for car sales, and De Vaux was purchased in 1932 by Continental Motors, a large manufacturer of engines that supplied many assembled automobiles of the time. Continental rebranded the remaining De Vaux stock as the De Vaux Continental, before manufacturing their own vehicles in 1932-1935. The emblem shield-shaped emblem has the letters “DE” at the top with the overlapping letters “VAUX” vertically down the center of the emblem.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR.325528.074
accession number
260303
catalog number
325528.074
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History
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