This Studebaker “turning wheel” radiator emblem belonged to a Studebaker brand automobile that was manufactured by the
Studebaker Automobile Company of South Bend, Indiana from 1912 until 1934. Sudebaker operated from 1852 until 1967, originally founded as the Studebaker Brother’s Manufacturing Company that originally produced wagons and supplies for miners and the military.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
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