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REO Radiator Emblem

REO Radiator Emblem

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Description
This radiator emblem belonged to an REO Flying Cloud automobile manufactured by REO in Lansing, Michigan around 1927. This vehicle takes its name from the initials of its founder, Ransom Eli Olds, who left Oldsmobile in 1905 to start his new company. REO made a variety of cars, which were steady sellers up through the Depression. Although the last private car was manufactured in 1936, trucks and buses were made sporadically through the 1950s as a division of White. This circular, winged emblem has a red center with the white initials “REO” overlaid in the middle.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR.325528.204
accession number
260303
catalog number
325528.204
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History
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