Hopalong Cassidy Lunch Box

Hopalong Cassidy Lunch Box

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Description (Brief)
This tin lunch box was made by Aladdin Industries in 1950. The Hopalong Cassidy box has a metal snap for a hinged lid and a collapsible, metal handle. It was the first lunch box to bear a licensed image, and helped Aladdin Industries launch a new product line that would last for decades. Hopalong Cassidy was a TV, radio, and comic series in the 1950s, and the frenzy for Hopalong Cassidy merchandise led to more than 100 companies manufacturing more than $70 million dollars worth of Hopalong Cassidy products.
Location
Currently not on view
Object Name
lunch box
Date made
1950
maker
Aladdin
Physical Description
tin (overall material)
Measurements
overall: 21 cm x 19 cm x 9 cm; 8 1/4 in x 7 1/2 in x 3 9/16 in
ID Number
2001.3101.08.01
nonaccession number
2001.3101
catalog number
2001.3101.08.01
subject
School Personal Equipment
See more items in
Cultural and Community Life: Entertainment
Popular Entertainment
Lunch Boxes
Family & Social Life
Data Source
National Museum of American History
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Comments

This lunch box was able to be purchased with a 1950 Hopalong Cassidy thermos, yellow with red top, with a cork stopper. The yellow thermos had Hopalong Cassidy images on front and back. There was also a red lunchbox, also with the cloud decal of Hopalong Cassidy on the front. In subsequent editions of this lunch box and thermos in 1951, the front decal on the box was changed to a large square depicting Hopalong Cassidy, and the thermos stopper was changed from cork to rubber.

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