Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations. Three graphics reminded customers to wear a mask, maintain socially distant, and wash their hands.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This beer menu from the taproom of Highland Brewing Company in Asheville, North Carolina, was intended to be single-use, to avoid multiple customers handling the same menu.
The menu showcases a selection of the brewery's year-round, seasonal, small batch, and "Southern Nouveau" categories of beer. (Southern Nouveau describes a series of barrel-aged beers.) Beers on offer include a blend of European- and American-inspired styles, plus experimental beers whose non-traditional ingredients (Earl Gray tea, pineapple, tangerine) are a hallmark of many creative craft breweries.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering, later retired in Asheville and founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This circular sticker was one of several adhered to the floor of the taproom at Highland Brewing Company in Asheville, North Carolina. The sticker indicated where customers should stand to remain socially distant while waiting for their beer.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.