Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations when it reopened following a government-mandated closure.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign hung in the front window of the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Highland Brewing Co., a craft brewery in Asheville, North Carolina, debuted this beer in 2020, as the COVID-19 pandemic was impacting all sectors of the American economy and American social life. The style of beer is a hazy India Pale Ale (IPA), the most popular style of craft beer in the U.S. in 2020. Typically, these beers are opaque ("hazy") and feature aromatic, fruity flavor profiles due to the abundant quantities of hops used. The beer's name and the can design reference the brewery's location in the Blue Ridge Mountains. The brewery owner explained that "Rising Haze" also came to symbolize the need to rise out of the haze of the COVID-19 pandemic and the other challenges of 2019 and 2020.
The brewery describes this beer as "naturally hazy, with vibrant and juicy notes of citrus, pineapple, and apricot." It contained 7.0% alcohol by volume. In 2021, the recipe included Mosaic, Ekuanot, Galaxy, Citra, Centennial, and Apollo hops. Malts were 2-Row, Malted Wheat, Flaked Wheat, Carapils, and Malted Rye.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Highland Brewing Company is located in Asheville, North Carolina. The brewery's name and several elements of its graphic design reference the Scottish and Irish immigrants who settled in western North Carolina in the late 1700s and early 1800s.
Gaelic Ale is the brewery's flagship beer. The brewery describes it as a "deep amber-colored American ale featuring a rich malty body. Gaelic is exceptionally balanced between malty sweetness and delicate hop bitterness." The beer contains 5.5% alcohol by volume. As of 2021, the recipe included Chinook, Willamette, and Cascade hops. Its malts were Munich, Caramel 40, Caramel 60, and Extra Special Malt.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations when the business reopened following a government-mandated closure.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Asheville, North Carolina's Highland Brewing Company, informing customers of the business's safety regulations.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
The COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms and patios. This sign indicated an outdoor handwashing sink at Highland Brewing Company in Asheville, North Carolina.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
The COVID-19 pandemic forced many breweries to make changes to their operations and the arrangement of public gathering spaces like taprooms. This sign was displayed in the taproom of Highland Brewing Company in Asheville, North Carolina. It informed customers that the brewery was adhering to safety guidelines recommended by the North Carolina Craft Brewers Guild and the North Carolina Department of Health and Human Services.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was displayed near an outdoor sink at Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. When an employee at Highland Brewing Company in Asheville, North Carolina, placed this painted brick on a table, it indicated that the table had been sanitized and was available for customers who wished to sit there.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several that hung in the taproom of Highland Brewing Company in Asheville, North Carolina, informing customers of the business's safety regulations.
New safety features listed on this sign include:
- availability of curbside pick-up
- options for online ordering and contactless payment
- touchless faucets and hand-dryers and hands-free bathroom door openers
- plexiglass shields at indoor bars
- distanced tables
- reduced hours for the business
- daily health screenings for employees
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
Social distancing restrictions associated with the COVID-19 pandemic forced many breweries to make changes to public gathering spaces like taprooms. This sign was one of several displayed at Highland Brewing Company in Asheville, North Carolina, informing customers of changes to the business's operations due to public health reasons.
Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.
