In the Home
With the advent of radio, candidates began to perfect the techniques of broadcast address that successfully projected their interests more directly into the homes and lives of voters. The popularity of President Franklin D. Roosevelt’s “Fireside Chats,” for example, could be measured in decorative novelties such as specially produced mantle clocks.
The parties and their candidates deployed every medium to advantage in proportion to its place as an object of attention in the home. Traditional commemorative wares such as ceramic plates bearing the likenesses of the presidents were joined by advertising novelties and specialty merchandise that carried likenesses on objects that aspired to everyday use, typically in the kitchen.