Campaigner (page 2 of 2)

Campaigner (page 2 of 2)

The First Ladies at the Smithsonian

Influencing Voters

A 2004 USA Today-MacNeil/Lehrer Productions-Gallup poll found that 54 percent of voters consider the candidate’s spouse when deciding which presidential candidate to support. This consideration is not new. Political enemies of Andrew Jackson raised his wife Rachel’s first marriage and divorce as a scandal. Supporters of Grover Cleveland capitalized on the popularity of his young wife Frances by using her image on campaign posters. Modern presidential campaigns ask voters to consider the personality, public experience, potential influence, and even recipes of first lady “candidates.”

Pat for First Lady

Nancy Reagan for First lady

Hillary Clinton for First lady

Re-elect Rosalynn First Lady

Re-elect Barbara’s Husband

Laura Bush for First Lady