FOOD: Transforming the American Table

Beer: An American History

After Prohibition’s repeal in 1933, brewing beer became big business. In factory-like settings, brewers churned out light-bodied lagers that appealed to a broad range of consumers. Packaged in cans and bottles, American beer shot through a growing network of highways to reach a public who shopped in chain supermarkets and increasingly drank beer at home. But in the 1960s, spurred by the counterculture and do-it-yourself movements, some beer drinkers began to explore alternatives.

"How a Modern Brewery Operates," 1948

Falstaff Beer, early 1970s

Gift of Judith Knickerbocker

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Michelob Beer, early 1970s

Gift of Judith Knickerbocker

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Genuine Ballantine Draft Beer, early 1970s

Gift of Judith Knickerbocker

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Beer can prototypes with pull-tabs, early 1970s

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