Snack Engineering (page 2)
Developed by Kraft Foods in 1952, Cheez Whiz was made of reprocessed cheeses and was marketed as time-saver because it did not require slicing or grating. Additives enabled it to remain soft at room temperature and to melt without separating.
Gatorade, first sold to the public in 1967, eventually launched a new “sports drink” industry. Originally developed to replace electrolytes lost by heavily sweating University of Florida football players, the drink became popular among other athletes and fitness enthusiasts.