Collective and Communal (page 2)
George Ohsawa (1893–1966) developed the principles of the macrobiotic diet in the 1930s, but it was in the 1960s and 1970s that the diet found its most enthusiastic followers among the counterculture movement. Advocating a diet based on whole grains (especially brown rice), freshly prepared vegetables, fermented foods, and beans and legumes, the diet advised only minimal fish or other animal-based proteins.
One of Ohsawa’s protégés was Michio Kushi (1926–2014) who with his wife, Aveline, founded Erewhon Foods in Boston in 1966. During Kushi’s tenure as chairman, Erewhon Foods became one of the largest natural foods distributors in the country.
Packaged foods produced by the Kushi company included beans, dried vegetables, and other elements of a macrobiotic diet.