FOOD: Transforming the American Table

The "Good Food" Consumer

As the good food gospel spread, new kitchenware specialists offered food enthusiasts the opportunity to cook like their culinary heroes. Americans first saw Julia Child use knives and cookware imported from Italy, France, and Germany on The French Chef. They then demanded her specialized equipment from their retailers, as well as the artichokes and shallots, wines, and French cheeses she featured on television.

New passions for cooking Italian, French, and Chinese dishes were met by equal passion for the tools and ingredients used in their production. Cookware marketing and sales expanded as retailers opened specialty shops featuring a wealth of new equipment. Cookware, food, and wine producers became the major sponsors for cooking shows, while television chefs began endorsing their sponsors’ products, some eventually “branding” their own lines of food and kitchenware.

Fondue Pot

Gift of Beth Kline 

The Scandinavian company Danko made most of the fondue pots that found their way into American homes. A New Jersey family used this Danko fondue pot at parties following Friday night football games and at family gatherings. 

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The Fondue Rule Book, 1962

The Fondue Rule Book, 1962

Boston’s Pot Shop, an early kitchenware store specializing in European wares for the adventurous cook, promoted the craze for fondue parties by selling party-sized fondue pots, forks, plates, and books like this.

Gift of Jane Mergenhauser

Crepe pan, about 1970

Made by Nordic Ware, this stovetop, Teflon-coated crepe pan sought to take advantage of the fad for crepes by packaging recipes and pan together.

Gift of Nordic Ware, through H. David Dalquist

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