DIY Fashion, 1960s

Teens used cheap, thrifted, and remixed fashion to talk back to authority. Many wanted to opt out of consumer culture completely.

Others used cutting-edge style to define themselves, protest mainstream culture, and shock adults.

Elesian Park Love-In, 1965, Los Angeles, California © Lisa Law

Gift of John Paul Mitchell Systems

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In the late 1960s and 1970s, alternative girls traded in skirts for jeans, upsetting decades of feminine fashion.

Denim, once the humble fabric of cowboys, farmers and hippies, has invaded every corner of fashion.

—Patricia K. Grant, 1973

Remixed Blue Jeans, 1960s–1970s

Gift of Deirdre E. Lemert

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See Girlhood in 3D! Explore a model of the jeans.

 

 

Psychedelic patterns moved from album covers to fashion and defined hip style.

East Totem West Psychedelic Poster, 1967

Gift of Pamela C. and William A. Cristiano

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Janis Joplin, 1969

Janis Joplin, 1969

Courtesy of National Portrait Gallery, Smithsonian Institution; gift of The Motion Picture Group, Inc., Philadelphia, PA USA© Francesco Scavullo Foundation, courtesy of the International Center of Photography/ Janis Joplin Likeness is being granted by Fantality Corp.

Four sorority members in Hippie attire at Pepperdine College, 1970

Four sorority members in Hippie attire at Pepperdine College, 1970

Courtesy of University Archives Photograph Collection [digital resource], Pepperdine University Special Collections and University Archives

Fashion Forward, 1960s

While some girls chose clothing that challenged gender roles, others adopted fashion-forward clothing that was daring and disruptive in its own way. They used fashion to challenge adult ideas of propriety.

Paper Dress, 1967

Gift of Nina S. Hyde

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See Girlhood in 3D! Explore a model of the paper dress.

 

Even young girls include the latest style icons in their lunchboxes.

Twiggy Thermos, 1967

Gift of Aladdin Industries

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Party Face of the seventies

Party Face of the seventies

Courtesy of Archives Center, National Museum of American History, with permission from COTY

Nuns pass girls in mini-skirts

Nuns pass girls in mini-skirts

Courtesy of Shades of LA Photographer Photo Collection/ Los Angeles Public Library

Vogue's Basic Design, pattern book, 1969

Vogue's Basic Design, pattern book, 1969

Vogue put the latest styles within reach of any girl who could sew.