WHAT: A donation ceremony to accept objects used in highlighting breast cancer awareness and
the urgent need for research funds. The original pink-ribbon enamel pin and breast
cancer-awareness petition are among the objects being accepted from The Estée Lauder
Companies Archives and the Breast Cancer Research Foundation. The ceremony will be
followed by the “Power of Giving” symposium focused on health and medicine.
WHEN: Tuesday, March 19
2 p.m. Donation ceremony
3 p.m. “Power of Giving” symposium (media are invited to cover)
Media check in 1:30 p.m.
WHERE: Smithsonian’s National Museum of American History
Constitution Avenue entrance, between 12th and 14th streets N.W.
Presidential Reception Suite
WHO: David J. Skorton, Secretary, Smithsonian Institution
Anthea M. Hartig, Elizabeth MacMillian Director, National Museum of American History
Amanda B. Moniz, David M. Rubenstein Curator of Philanthropy, National Museum of
American History
Myra Biblowit, President and CEO, Breast Cancer Research Foundation
Bari Seiden-Young, Vice President, Global Corporate Communications, Citizenship &
Sustainability, The Estée Lauder Companies Inc.
Dr. Larry Norton, Medical Director, Evelyn H. Lauder Breast Center at Memorial Sloan
Kettering Cancer Center
The museum will acquire The Estée Lauder Companies’ “Count Me In” petition with pink ribbon, a breast cancer-awareness campaign donation card featuring an enamel pink-ribbon pin, a Breast Cancer Research Foundation press kit, the Breast Cancer Awareness Coin set by the U.S. Mint and a pink-ribbon compact.
These objects were part of one of the most successful health-awareness campaigns. A selection will be on view in the museum’s “Giving in America” exhibit opening March 20. Media may also cover the symposium, including “25 Years of Breakthroughs: A History of the Breast Cancer Research Foundation,” featuring Dr. Larry Norton, Medical Director, Evelyn H. Lauder Breast Center at Memorial Sloan Kettering Cancer Center and others.
# # #