Darrell Lucas Advertising History Collection

Finding aid

Summary: Contains a scrapbook of advertisements created for a college-level psychology class in 1922, an oral history interview with Darrell Blaine Lucas a retired professor of marketing at New York University (NYU), and a collection of books on the history and theory of advertising.

Type: Collection descriptionsArchival materialsSound tapesCassette tapesAdvertisementsInterviewsOral historyScrapbooks

Creator: Center for Advertising History, Archives CenterInterviewer: Flaherty, Stacy A.Author: Lucas, Darrell Blaine, 1903-1995 (psychologist)Names: Batten, Barton, Durstine & Osborn, Inc

Identifier: NMAH.AC.0379

Topic: Advertising agenciesAdvertising, magazine -- 20th centuryadvertising -- Psychological aspectsBranding (Marketing)Marketing -- U.S.Marketing -- 1950-2000Motivation research (Marketing)Periodicals -- Marketing -- AdvertisementsPsychologists

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