Ready-to-Wear Clothes = Opportunity
By the 1890s, both men and women were able to buy off-the-rack clothing in department stores and mail-order catalogs that was mass-produced in the same styles at different price levels. Americans began to dress more alike, obscuring the differences between them.
Explore ready-to-wear objects through primary source materials:
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VIDEO: See how new technologies were used to speed up clothing production and shape department store culture in these Object Project + History Channel videos.