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Beginning in the 1930s, ready-to-wear began to take fashion cues from Hollywood. Stars helped to popularize form-fitting styles with broad shoulders and narrow waists.
Jean Harlow, 1930
Courtesy of Getty Images
Paper dolls, 1920s-1940s
Gift of Carolyn and Donald Grepke
New undergarments made the new look possible: Form-shaping bras with alphabet cups replaced camisoles and bandeaux, and sleek panties and slips replaced bloomers.
One of Hollywood’s most influential fashion trend-setters was Shirley Temple who had her own line of clothing.
Reverse of hangtag, 1930s
“Shirley and her cute clothes have stolen everyone’s heart; no wonder every little girl wants to wear the same styles!”
—Sears catalog, 1935
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