"If it were not for the reporters, I would tell you the
--President Chester A. Arthur, 1881
The ability to communicate effectively and efficiently to the American public is one hallmark of a successful presidency. Mastering the media of the period, whether newspapers, newsreels, radio, television, or even the Internet, is crucial to a president's capacity to excite people and convey the hopes and aspirations of his administration.
For some, the challenge of keeping up with the technological changes and demands in various media greatly limited their presidencies. Others achieved much politically because of their proficiency. Franklin Roosevelt, for instance, used the radio masterfully to speak directly to the American people, and Ronald Reagan's ease with television earned him the nickname "the Great Communicator."