National Museum of American History Tells Breast Cancer Philanthropy Story

WHAT:      A donation ceremony to accept objects used in highlighting breast cancer awareness and

                   the urgent need for research funds. The original pink-ribbon enamel pin and breast

                   cancer-awareness petition are among the objects being accepted from The Estée Lauder

                   Companies Archives and the Breast Cancer Research Foundation. The ceremony will be

                   followed by the “Power of Giving” symposium focused on health and medicine.

 

WHEN:     Tuesday, March 19

                   2 p.m. Donation ceremony

                   3 p.m. “Power of Giving” symposium (media are invited to cover)

                   Media check in 1:30 p.m.

 

WHERE:  Smithsonian’s National Museum of American History

                   Constitution Avenue entrance, between 12th and 14th streets N.W.

                   Presidential Reception Suite

 

WHO:       David J. Skorton, Secretary, Smithsonian Institution

                  Anthea M. Hartig, Elizabeth MacMillian Director, National Museum of American History

                  Amanda B. Moniz, David M. Rubenstein Curator of Philanthropy, National Museum of

                        American History

                 Myra Biblowit, President and CEO, Breast Cancer Research Foundation

                 Bari Seiden-Young, Vice President, Global Corporate Communications, Citizenship &

                         Sustainability, The Estée Lauder Companies Inc.

                 Dr. Larry Norton, Medical Director, Evelyn H. Lauder Breast Center at Memorial Sloan

                         Kettering Cancer Center

                

The museum will acquire The Estée Lauder Companies’ “Count Me In” petition with pink ribbon, a breast cancer-awareness campaign donation card featuring an enamel pink-ribbon pin, a Breast Cancer Research Foundation press kit, the Breast Cancer Awareness Coin set by the U.S. Mint and a pink-ribbon compact.

 

These objects were part of one of the most successful health-awareness campaigns. A selection will be on view in the museum’s “Giving in America” exhibit opening March 20. Media may also cover the symposium, including “25 Years of Breakthroughs: A History of the Breast Cancer Research Foundation,” featuring Dr. Larry Norton, Medical Director, Evelyn H. Lauder Breast Center at Memorial Sloan Kettering Cancer Center and others.

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