Profile profile for macarthurm
M.A. in History, Claremont Graduate University
B.A. in American Studies, University of Oregon
In my capacity I oversee the Museum's program of digital outreach via our website, blog, and social media. Our department works with staff from across the Museum to develop ideas, create compelling content, and deliver products that reach wide and varied audiences on multiple platforms. I also think about the Museum’s digital strategy—how we can further the Museum’s mission by leveraging our rich collections and expert staff to create more engaging, multidirectional experiences that promote a deeper understanding of American history.
In addition to the continued dissemination of first-rate history content, we have been experimenting with ways to increase both the quality and quantity of story sharing about the American experience—both from the Museum's perspective, and that of our visitors. This has led to a number of initiatives that make use of various social media, increased use of video and other visual media, and planning for future museum experiences and spaces that incorporate social technologies.
Participant, 2010-11 Smithsonian Leadership Development Program
American Association of Museums Media & Technology Committee
Examines the respective merits of physical and digital museum objects for purposes of research, education, and emotional connection.
Borrowing terminology from German sociologist Ferdinand Tönnies, this paper uses the archetypal qualities inherent in traditional village life (Gemeinschaft) vs. life in big cities (Gesellschaft) as a framework for understanding museum approaches to on-line community.
This contribution to the magazine's "You Asked for It" department answers common questions about museums and social media policies.
Explains the basics of Web 2.0 and what benefits user participation might hold for museums.
Recaps and restates principles discussed in two "Museums Remixed" sessions presented at the 2007 AAM annual conference.
Describes the factors involved in building a successful online strategy and designing a museum Web site.
A summary of electronic outreach offerings at the Museum.